Indirect Channel

Growing the Channel

The Sales and Marketing Factory helps vendors, distributors and resellers to expand their businesses beyond existing markets, customers and product portfolios. Its services include tactical Sales, Marketing and Product Management advice, assistance with running Revenue Growth programs and setting up Lead Generation campaigns.

Bert reviewed and worked with Partner Programs from vendors like Avaya, Extreme Networks, Cisco, Allied Telesis, D-Link, Motorola Solutions, Honeywell Scanning & Mobility, Zebra, Intermec, Datalogic, IBM RSS and more.

Bert helps clients to design, prepare, organise and implement activities such as:


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Bert co-developed a program ChannelEase. The program uses a 5-step methodology. The goal of the program is to offer vendors & distributors a fully integrated suite of services and solutions to grow sales, and market share, to improve customer experience, to recruit, enable and motivate more resellers, and to run smarter, segmented and more effective marketing campaigns.

Learn more about ChannelEase.


Learn more about Interim-management assignments.

Learn more about Training and Business coaching.